As
a youngster, I was fortunate in my search for facts and knowledge.
Although my parents did not have much in the way of formal education,
our home always had books. Growing up in an urban setting, it was
a short walk to the city's public library. Once I learned the Dewey
Decimal system, a world of wonder was opened to me. Today, sitting
before a PC in my den, an even broader vista is open to me via the
new Delphic Oracle, Google, and other search engines.
As
with any tool, it behooves us to learn some rudiments for its use.
The following is a quote from the website, Wikipedia (more detailed
information is available at the site).
A
search engine is a program
designed to help find information stored on a computer
system such as the World
Wide Web , inside a corporate or proprietary network, or a personal
computer. The search engine allows one to ask for content meeting
specific criteria (typically those containing a given word or phrase
) and retrieves a list of references that match those criteria.
It
is how we compose those words and phrases that make all the difference
in search results. Different search engines have pros and cons with
respect to their results. Google, by far, is the most popular and
broadest search engine. As it has ripened with age, a plethora of
categories has sharpened its "smarts." Visiting Google's
home page, you are presented with the categories Web, Images, Groups,
News, Froogle (play on the word frugal, for bargain hunting), and
Maps. Clicking on the last entry, more, opens a
slew of further categories.
The
biggest hurdle to overcome in a search is the overabundance of "hits."
Entering the single word, cards , recently resulted in
845 million possibilities. Modifying the search to baseball cards
reduced the hits to 42.2 million. Adding the word, Yankees, brought
the number of hits down to 7.84 million entries. Although Google
does a great job in assigning relevancy, if your needs are specific
there are ways to restrict search results.
Boolean
Operators (from the mathematician George Boole's philosophy of logic)
consists of the simple conjunctions AND, OR, and NOT. Using AND
tells the search engine that both words or phrases must be in the
title or text of the result. OR implies that either word or phrase
satisfies the criterion; NOT excludes entries containing the word
or phrase. To insure that you are employing a phrase, place quotation
marks around it; for example, "War of 1812." In many instances,
a + or – (plus or minus) may be used instead of AND and NOT, for
less keystrokes.
A
metasearch engine (also referred to as a meta-crawler) is software
that combines search engines. An example is Dogpile.com.
Search
Engine Optimization (SEO) is the ranking of search results. Abuse
of SEO is also known as circular SEO; creating artificial links
in order to upgrade a website's relevancy. A matter of ethics, active
forums are present on the topic. Commercial enterprises exist to
improve a site's ranking for a fee.
Some
representative web sites for information on search engines:
www.monash.com
www.searchenginewatch.com
www.windweaver.com/searchtools.htm
An
excellent Web page (posted by Webmaster Nancy at the suggestion
of Dave Stewart) can be found at http://www.googleguide.com/advanced_operators_reference.html
. This is a Cheat Sheet for the Google Search Engine. I suggest
you print it and keep it handy.
Popular
Web search sites:
(Ask
Jeeves)
www.ask.com
www.excite.com
www.infoseek.com
www.lycos.com
www.yahoo.com
www.altavista.com
Another
AltaVista site has a very handy feature; babelfish.altavista.com
– it quickly and easily translates phrases between some popular
languages.
Additionally,
just about every newspaper and magazine has its own web site.
A
feature of every Internet browser is to Bookmark or save Favorites
for a quick return to previously visited web sites. In Microsoft's
Internet Explorer, under the Favorites menu item, there are two
choices: Add to Favorites and Organize Favorites. As your list of
Favorites grows (and it will!), it can be difficult to pinpoint
the one you want. You can sort the list alphabetically by opening
the list via a click on the menu item Favorites (not the Favorites
button), right click on a link, and choose Sort by Name. This can
help early in the game, but as time goes on it makes more sense
to use the Organize feature. Here you can create folders and subfolders
and move links into them as appropriate. For example, I created
folders named Info&Tips, Magazines, Often (location of the mug
web site), and Shopping (home of price comparison web sites and
frequently used catalogs). Infrequently used sites are allowed to
be added to the list outside of the folders, in alphabetical order.
As
the Internet opens your world to a universe of wonders, it can also
unlock the door for malevolent software. Before you venture into
such vast cyberspace, make sure you are protected by updated antivirus
and firewall programs. Beware the "free lunch" of games,
puzzles, and provocative photos; they often come with a price you
do not want to pay.
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